About Us
Grafito Innovations is a deep-tech startup building advanced plant propagation automation solutions. Our mission is to increase agricultural efficiency and productivity while promoting sustainable and eco-friendly farming practices through robotics, AI, and cutting-edge engineering.
Role Overview
As a Product Marketing & Growth Associate, you will own how our products are presented, promoted, and adopted. This is a highly techno-managerial role that blends creative marketing with hands-on product work. You will create content, run campaigns, engage communities, produce tutorials and videos, and help create, develop, and test applications of Grafito's products. We are looking for someone with a highly creative mindset, strong design aptitude, and high attention to detail.
What You'll Do
- Product marketing content: Create marketing content for products we develop — copy, creatives, landing narratives, and campaign assets
- Community engagement: Build and nurture communities around our products and brand across relevant channels
- Ad campaigns: Plan, run, and iterate paid and organic advertising campaigns
- Tutorials & video: Create product tutorials and video content that educate users and showcase value
- Product application: Create, develop, and test real-world applications of Grafito's products, turning product capability into clear market stories
- Cross-functional collaboration: Work closely with engineering, product, and business teams to keep messaging accurate and campaigns effective
Requirements
- Creativity: Highly creative mindset with the ability to turn technical products into compelling stories and content
- AI fluency: Very strong with the latest AI tools (e.g. Claude Code, Codex, GLM, and similar). You should be actively progressing in how you use these tools day to day
- Techno-managerial orientation: Comfortable owning both creative execution and structured planning, coordination, and delivery
- Design aptitude: Good design sense and high attention to detail in visuals, messaging, and finished work
- Past work: A formal portfolio is not required, but past projects should clearly reflect creative, design, and execution skills
- Coding: Experience with coding is preferable
- Video & voice: Experience with video editing and voice-over content marketing
- Communication: Strong written and verbal communication skills
- Availability: Full-time, fully on-site at Maker Village, Kochi
Good to Have
- Past experience conducting events — college fests, club fests, and community events
- Hands-on growth experiments (social, ads, community-led acquisition)
- Comfort explaining technical products to non-technical audiences
Compensation
- ₹15,000/month + perks + performance bonus
Why Join Us?
- Shape the voice and growth of cutting-edge agritech products from the ground up
- Work at the intersection of marketing, product, and technology in a hands-on startup
- Access to modern AI tools and a culture of continuous upskilling
- Be part of Kerala's deep-tech ecosystem with real-world impact on agriculture
- Opportunity to participate in startup and industry events
How to Apply
Send your resume and a note on relevant past projects (links welcome) to hello@grafito.in with the subject line "Application for Product Marketing & Growth Associate".
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